Only 10% to 35% of business strategies succeed. Global research confirms this, and pinpoints poor execution as the main reason for failure. Failure is expensive in terms of actual and opportunity cost.
If, 90% of the time, the effort and expense invested in researching and creating strategies is being wasted, then it’s clearly very difficult to successfully execute a strategic plan.
How do you succeed? The first thing to understand is that the mistakes made are common ones.
In most strategic failures, it’s the same critical success criteria which are not met. It could be a lack of clear goals and objectives, or perhaps an inability to win the hearts and minds of key stakeholders.
At 93twenty we work side-by-side with our clients to ensure they avoid the common pitfalls, helping them successfully implement the strategy they’ve worked tirelessly to formulate.