Is your marketing activity helping you to kick goals or are you missing the target?

The concept of the marketing mix was introduced by Neil Borden in the late 1940s and built upon by Jerome McCarthy in 1960 with the 4 Ps Price, Product, Promotion and Place. This was later extended to the 7 Ps by various contributors with the addition of Physical evidence, People and Processes.

Although the original concept is over 70 years old it still has relevance, but it takes some work and creative thinking to link it effectively to the commercial environment we operate in today.

How do your 7Ps combine? Are your marketing efforts finding your target audience? Is your Marketing Mix effective or defective?