Strategy is hard! But we often make it more difficult than it needs to be

In his book Good Strategy Bad Strategy, Richard Rumelt argues that “the number one task of a leader is to develop strategy. A talented leader”, he continues, “identifies the one or two critical issues in the situation, the pivot points that can multiply the effectiveness of effort and then focuses and concentrates effort, action and resources on them”

If Rumelt is correct, then almost every strategy conversation I’ve been involved in over the past 20 years has one common flaw. The desire to do too much!

“One or two critical issues….” Issues are typically either opportunities or threats and often they can be one and the same thing.

Can you identify the two biggest issues facing your business? The two areas where focus, concentrated effort, action and resource allocation could transform your business?
Strategy execution