How close can we get to the customer? To the actual end user? Is a question frequently asked in the boardroom.
A perfect example of getting close is vehicle finance companies distributing via dealerships. Most cars are purchased with an elemen…
Following on from Tuesday’s post I’ve been asked to explain what I mean by a viral sales model. In short it is a form of 3rd party distribution and for it to work the product or service has to be simple and the target market large enough to attra…
The concept of the marketing mix was introduced by Neil Borden in the late 1940s and built upon by Jerome McCarthy in 1960 with the 4 Ps Price, Product, Promotion and Place. This was later extended to the 7 Ps by various contributors with the add…
Is your cash position strong enough to handle the next 6 months?
– Job keeper discontinued- ATO activity ramping up- Winding up petitions back in play
Will your business be able meet its payment obligations as and when they fall due?
Dow…
In his book Good Strategy Bad Strategy, Richard Rumelt argues that “the number one task of a leader is to develop strategy. A talented leader”, he continues, “identifies the one or two critical issues in the situation, the pivot points that can m…
There’s a common phrase in marketing circles which goes something like 50% of my marketing spend is working but the trouble is I don’t know which 50%!
This is a genuine challenge for all marketers as budgets come under threat from Boards and o…
Statistically there are at least twice as many strategy failures as successes, so how can you beat the odds?Its starts with making the critical choices around what and how many issues to tackle and then adopting a robust approach to planning.
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