The Inspiration

93twenty is a business identity born out of a sporting moment 44 years in the making.

This moment encapsulates the qualities needed to achieve success, whether on the sporting field or in business.

Sunday 13 May 2012 saw the most dramatic conclusion to a season in the history of the English Premier League.

On the final day of the season all matches kick off simultaneously and at 3pm the two Manchester clubs, historic rivals City and United, began their last games.

Each team was on 86 points so City, with its superior goal difference, only had to match their rival’s result to win the league for the first time since 1968.

On paper United had the more difficult game, which they won 1-0 with the minimum of fuss – but football isn’t played on paper and doesn’t always go to form.

A team can dominate and not win. Going into added time, City’s opponents Queens Park Rangers had scored twice from three attempts on goal… City had scored once from 41 attempts!

In the 92nd minute they scored again to make it 2-2.

At this point United’s game had finished and they looked set to be crowned champions… until City’s Sergio Aguero took a return pass from strike partner Mario Balotelli, side-stepped the last defender and drilled a right foot shot low to the goalkeeper’s left.

The time on the clock as the ball hit the back of the net was 93 minutes and 20 seconds. The comeback was complete, breaking their 44-year drought and handing them a league title.

It was a triumph born out of resilience, teamwork, belief, trust, patience, perseverance, passion, focus and composure in the critical moment.

These are the qualities 93twenty Business Partners brings to the table for every business we work with. Working together, to make it happen.

You’ll find an exciting three-minute video of this sporting moment here.

Are you ready to unlock the full potential in your business?


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