Strategy Execution – What happens next?

Statistically there are at least twice as many strategy failures as successes, so how can you beat the odds?
Its starts with making the critical choices around what and how many issues to tackle and then adopting a robust approach to planning.

Richard Rumelt in Good Strategy Bad Strategy argues that good strategy revolves around 3 key elements. A diagnosis, a guiding policy and coherent action. Conversely the hallmarks of bad strategy, he contends are fluff, failure to face the challenge (misdiagnosis), mistaking goals for strategy and poorly thought-out strategic objectives.

At 93twenty we have identified 12 common reasons why strategy fails. You can download our one page summary here.